Having spent the last couple of years studying and integrating Font Replacement technology and removing it and plugging it in again and configuring CSS values in 5 different browsers and chewing bits of rubber foam off my decrepit stress ball… I found it would be quite generous to relieve you, the blogger/web designer/web developer of causing any further harm to inanimate objects.
Archive for February 18th, 2010
Font Replacement Technology Explained
Author: Mark Elphinstone-HoadleyFeb 18
SEO: SEThis, SEThat & SEOther
Author: Chris SinclairFeb 18
Would you print a thousand flyers and then leave them in a cupboard? You’d probably tell me to stop being ridiculous, so why is it so different for a website?
We are frequently asked about Search Engine Optimisation and how to improve a website’s rank on the cheap or even for free. I’m of the belief that nothing is for free: it either costs time or money, and you can invest either into a good search engine marketing campaign. Similarly, you’d either snail-mail your flyers or stand on a street-corner handing them out; money or time.
To start off with, it might help to explain the difference between three keywords (see what I did there?): Search Engine Optimisation; Search Engine Marketing, and; Search Engine Hygiene. I only really want to concentrate on Hygiene for this blog, but here’s a little pre-amble for as yet unwritten blogs on the other two. Although they all do it differently, their unified role is to increase web traffic to your website. Read the rest of this entry