Author:
Chris Sinclair
Apr
23
The way we find information has seen a dramatic shift in the last 10 years. Where once a trip to the library or the use of a thesaurus was required, we are now able to find and access hundreds of points of information in a split second. Some quick facts about how users search for products and services:
- 86% of users report using the internet to find a local business;
- 74% say they used a search engine to do so, and;
- 80% say they researched a product/service online before making an offline purchase.
(Source: WebVisible and Nielsen 2007)
That means that, in 2007 and I have no doubt this has increased since then, 8 out of 10 searches for a local business or service started online – even for 'bricks and mortar' purchases.
Author:
Chris Sinclair
Feb
18
Would you print a thousand flyers and then leave them in a cupboard? You’d probably tell me to stop being ridiculous, so why is it so different for a website?
We are frequently asked about Search Engine Optimisation and how to improve a website’s rank on the cheap or even for free. I’m of the belief that nothing is for free: it either costs time or money, and you can invest either into a good search engine marketing campaign. Similarly, you’d either snail-mail your flyers or stand on a street-corner handing them out; money or time.
To start off with, it might help to explain the difference between three keywords (see what I did there?): Search Engine Optimisation; Search Engine Marketing, and; Search Engine Hygiene. I only really want to concentrate on Hygiene for this blog, but here’s a little pre-amble for as yet unwritten blogs on the other two. Although they all do it differently, their unified role is to increase web traffic to your website. Read the rest of this entry