Mar 9
You might be surprised to discover how many organisations are friendly, yet professional. Or not.
And yet, aware of this self-evidence, clients will still often focus only upon themselves in a branding exercise, believing that nobody can object to a company whose entire personality could be reduced to these two, uninspiring words. Read the rest of this entry
Mar 5
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Feb 18
Would you print a thousand flyers and then leave them in a cupboard? You’d probably tell me to stop being ridiculous, so why is it so different for a website?
We are frequently asked about Search Engine Optimisation and how to improve a website’s rank on the cheap or even for free. I’m of the belief that nothing is for free: it either costs time or money, and you can invest either into a good search engine marketing campaign. Similarly, you’d either snail-mail your flyers or stand on a street-corner handing them out; money or time.
To start off with, it might help to explain the difference between three keywords (see what I did there?): Search Engine Optimisation; Search Engine Marketing, and; Search Engine Hygiene. I only really want to concentrate on Hygiene for this blog, but here’s a little pre-amble for as yet unwritten blogs on the other two. Although they all do it differently, their unified role is to increase web traffic to your website. Read the rest of this entry
Feb 17
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When I first picked up my web design mouse 14 years ago, here in Oxford, I think I made some subconscious decision to push my personality to one side and become the archetypal pseudo-geek; pushing pixels, typing raw code and generally creating some kind of artificial angst upon which to hang my virtual coat: My vision of what a Web Designer Should Be. This, I quickly realised, did not work well.