Initiative New Media > SERVICES

 

Web Design

A simple website, built in a day

And no, we're not talking templated sites here.

We will build you a bespoke, content-managed site in one working day.  It is particularly relevant to you if you are on a tight budget or you fear the sometimes-familiar story of your web designers taking forever to do nothing.

We think of the services as a spring-board to launch your Internet presence.

 

A web shop-front, for a broad online presence

Whether you need scalable e-commerce, a beautiful portfolio or just a web presence that will know the socks off your competition, we have a long and exciting history of helping clients flourish online.

And yes, we handle everything. From getting your domain name to hosting, content, design, development and promotion, you need not worry about any aspect being missed.

 

An online business, allowing complete web-automation

This is a shop-front with a back-office, entirely online and automated.

Primarily, we build online businesses for clients who are looking for an eventual exit strategy or who want a revenue stream that can exist without their day-to-day input.

Your enterprise will be far easier to sell wholesale and in the meantime, will have a high yield owing to low overheads.

 

Interactive Development and Flash Development

An interactive CD or DVD – a rich media souvenir piece

Apart from being a great souvenir piece, a CD or DVD can squeeze a lot more data in than you might be able to put on the web.

What you can do is really down to your imagination (and ours). Discs we have produced so far include virtual open days (for universities), an interactive taste 'wheel' (really) and resource CDs for teachers (for the Royal Geographical Society, Curee and others).

What we love is originality; new problems and new uses for technology.

 

Games – educational, instructive or value-added

Good games aren't restricted to children, of course, although we have had the privilege of working on many educational game projects for children of all age groups.

We can design games from scratch or adapt games from other media to build brand loyalty, be the pivot for a campaign and educate, of course.

 

Video, script-writing, interviewing, filming and post-production

From testimonials for your website to full-blown DVD videos, well-shot film allows you to communicate on a level difficult to achieve with other media types.

Clients will often start out with a certain degree of trepidation when commissioning video projects; there is often a lot to do, after all. We can take control of every stage of the project, from creative overview to sourcing locations and talent through to post-production editing and distribution on the web or CD/DVD.

 

Presentations, client-facing professionalism

Often one of the biggest brand-communication holes in an organisation is ironically the client-facing sales pitch.

We can build or refresh good looking, clear and concise presentations for the web or standalone displays that will make your job as easy as turning up.

 

Print

Marketing, collateral materials and creative direction

Our primary objective is to communicate your brand, product or service through new media solutions strategies and by making inventive use of traditional media mechanisms.

A piece that says “we add value” is far less persuasive than marketing materials that demonstrate the value you offer, that allows your consumers to engage with your products or services through a comfortable medium, that shortens the distance between your description and their interpretation to zero, that paints you in your actual colours.

 

Displays, from pop-up stands to complete event spaces

Getting your physical presence felt in a crowd of others trying to do the same can be difficult. It's not necessarily a question of surrounding yourself with posters that shout your name. People are far more sophisticated; they require that you understand their needs rather than forcing them to acknowledge your own.

We understand how to truly communicate your brand, not just in the online space but in the physical space as well. We've created event spaces for large exhibitors and mobile units for one-man-bands.

 

Stationery, business cards, letterheads etc

Often your first brand contact, your stationery needs to reflect who you are and what you mean. It needs to be as memorable and interesting as you are. It needs to entice people to your website, to make them feel safe using your services, to see you as characterful when others are not.

We run the full gamut from business cards to invoices. But we start  by getting to know you first.

Identity, from your logo to your personality

This is the visual component of brand. It is not your brand itself but a reflection of it so before you can start down the road of refreshing your identity or creating one from scratch you need to understand what brand it is you are truly trying to reflect.

We've worked with companies, organisations and charities, small and large, helping them with their identity and beyond.

 

Strategy

Spring Clean, website tidy-up

This is a brief project to get your website performing on a limited budget.

We'll tidy up (or implement) search engine optimization, amake sure the site is accessible as possible and fix any bugs or mistakes throughout. Great if you like your site but don't think it's performing well enough and don't have the budget to embark upon a web crusade.

 

Search Promotion, optimization, marketing and pay-per-click

This is a huge and invariably vital component of any website and yet it's amazing  for how many new media companies it's an afterthought, if a thought at all.

Search promotion is the brutal numbers game of getting not just visitors through your web-door but the right kind of visitors. To maximise these, your site needs to be well-optimized with content and technology and well marketed to and through search engines.

We have a long history of taking clients from zero to hero in search.

 

Email Campaigns, creation and management

Whether you are running a newsletter for ongoing client loyalty or embarking upon a structured campaign for a product launch or event, email is one of the best ways to engage and motivate your potential customers.

As with all our services, we caninitiate, manage and conclude the whole project, from copywriting , technical development and distribution.

 

Web Banners, creation and campaign tracking

From the creation of a single GIF or Flash banner to running and analysing  a multi-threaded web banner campaign, we can get you noticed on any budget.

 

Web design in oxford

 

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