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Claire

Designer

Whilst studying Graphic Communication at University, Claire came for an internship at GI during her summer break. After graduating, she joined us full time in 2017 and since then has worked on a range of projects, with a particular passion for branding and animation. Outside of the office Claire continues to create and design personal work in Printmaking and Illustration, and has a particular fondness for Welsh landscapes. She is also a keen tennis player and, like most people from Highclere, dabbles in the odd game of croquet. She also has an unbelievably cute dog called Bella.
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Claire's work

  • Portfolio
  • In Progress
1

Le Régent Crans-Montana College.

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sketch

KUPU is a platform designed to promote awareness of holistic therapies and their benefits.

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animation

Marketing animation for Inkpath

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Le Regent Marketing

The ink has just finished drying on these brochures for the next round of pupils into Le Régent Crans-Montana College.

KUPU Branding

KUPU is a platform designed to promote awareness of holistic therapies and their benefits, and book these therapies through an app. The brief was clear: The branding should be gender neutral, modern and strong. With competitive companies in the midst, the look and feel of the brand should be distinctive, bold and original. The name of the platform ‘Kupu’ means butterfly in Indonesian, and so this gave us a good starting point in terms of imagery. With the brief being very clear in aiming towards a gender neutral feel, we had to be abstract in our approach.

Inkpath Animation

The focus of this animation was to show how the user could benefit from using Inkpath. It depicts how Inkpath can help you take the right steps to achieve the career you have in mind. We started with Sam, our star of the show, who represented users of Inkpath that wanted guidance and illumination on the gaps in their career path. We developed a storyboard and highlighted key features of the app through engaging animation and a script that married both the visuals and the intent of the video perfectly together. By keeping in-brand, and considering a simple approach to communicate in the best way, we created a informative and engageing marketing video for use both on Inkpath's website and social media.

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More Team

Lea

Lea

Developer

Lea is a fantastic junior front end developer and also organises our social events. 

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Veatriki

Veatriki

Designer

Veatriki, our designer, has a passion for 3D printing and branding.

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Gareth

Gareth

Director

A founding director of Global Initiative, Gareth keeps busy with strategy and client relationships.

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