Claire

The ink has just finished drying on these brochures for the next round of pupils into Le Régent Crans-Montana College.

KUPU is a platform designed to promote awareness of holistic therapies and their benefits, and book these therapies through an app. The brief was clear: The branding should be gender neutral, modern and strong. With competitive companies in the midst, the look and feel of the brand should be distinctive, bold and original. The name of the platform ‘Kupu’ means butterfly in Indonesian, and so this gave us a good starting point in terms of imagery. With the brief being very clear in aiming towards a gender neutral feel, we had to be abstract in our approach.

The focus of this animation was to show how the user could benefit from using Inkpath. It depicts how Inkpath can help you take the right steps to achieve the career you have in mind. We started with Sam, our star of the show, who represented users of Inkpath that wanted guidance and illumination on the gaps in their career path. We developed a storyboard and highlighted key features of the app through engaging animation and a script that married both the visuals and the intent of the video perfectly together. By keeping in-brand, and considering a simple approach to communicate in the best way, we created a informative and engageing marketing video for use both on Inkpath's website and social media.