
About us
Global Initiative is an award-winning digital agency specialising in software engineering and user experience
ESTABLISHED 1999
In the heart of Oxford
Global Initiative is an award-winning digital agency with 25+ years of experience in software development, UX, and research support. We combine evidence-based design with Agile methods to deliver efficient, high-value solutions across sectors like health, fintech, education, and social enterprise.
We love working with visionary organisations driving positive social, environmental, and educational change, leveraging our expertise to solve complex challenges and create meaningful impact.
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Partners we are proud to support
The team
Leadership
Our company is defined by its people. More than just a group of talented individuals, we are a close-knit team of developers, designers and coordinators with a long history of solving diverse and interesting challenges for our clients.
Working together under one roof in the heart of Oxford, we bring experience and perspectives from all over the world. We take pride in our friendly and supportive atmosphere, which truly makes us feel like a family.
Gareth Nixon
Director
Gareth founded the company in 1999 after completing a Chemistry degree at Oxford. He began his career in what was then known as “web design,” recognizing early on the potential of the emerging digital landscape. Today, Gareth focuses on shaping the company’s commercial strategy, building strong client relationships, and contributing to brand development.




Our vision
Human-focused and secure by design, crafting empathetic solutions that make a real impact
We practice evidence-based design using an Agile project management style employing Scrum and Lean methodologies. What does this mean? It means less waste and more value.


Careers
We are always on the lookout for talented, enthusiastic individuals who are passionate about working in digital. First and foremost, we distinguish ourselves by truly understanding and communicating user experience, so we look for and cultivate this talent in our team members.
Believing in individual growth and prosperity, you will have the opportunity to explore your career path, training, and specialisms. If you’re confident enough to work with blue chip organisations as well as helping start-ups launch, and clients inexperienced at commissioning digital projects, we’d love to hear from you.
Our Partners




