This was an incredible and compelling opportunity to brand and build a tool to help food shoppers self-monitor their grocery purchases. Built from a research project at the University of Oxford, it is aimed at identifying the comparative health implications of a given 'basket' of food, by assessing the traffic-light data for each item of food, drawn from the existing database foodDB.
Delivered as a browser extension, it allow the overlay of crucial food content information on the the live websites of the six largest online supermarkets: Asda, Tesco, Sainsbury's, Waitrose, Morrisons, and Ocado.
It enables the saving of multiple baskets per user, a dashboard for quick overview, and the setting of goals to improve the health content of shopping baskets over time.
Published in Nature Genetics
A live, dynamic infographic for a research paper published in Nature Genetics, outlining the ethnic diversity of research participants in genetic discovery research globally.
View portfolioHow do you make an online voting platform completely secure, usable and scalable?
View portfolioCSS Site of the Day, March 2nd 2018
Special Kudos: CSS Design Awards, March 2018
Completely illustrated scrolling website for a new PR agency in energy, maritime and finance.
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