Better Basket

This was an incredible and compelling opportunity to brand and build a tool to help food shoppers self-monitor their grocery purchases. Built from a research project at the University of Oxford, it is aimed at identifying the comparative health implications of a given 'basket' of food, by assessing the traffic-light data for each item of food, drawn from the existing database foodDB.

Delivered as a browser extension, it allow the overlay of crucial food content information on the the live websites of the six largest online supermarkets: Asda, Tesco, Sainsbury's, Waitrose, Morrisons, and Ocado.

It enables the saving of multiple baskets per user, a dashboard for quick overview, and the setting of goals to improve the health content of shopping baskets over time.