Our brief was to "Create a storybook app that reduces childrens' anxiety when going into hospital by educating them about the experience in a fun and engaging way"
The NHS approached us to help make the prospect of going to hospital less daunting for children. They already had an excellent idea: A team of finalists from the 2023 challenge had imagined a phone and iPad story app.
The app is aimed primarily at young children, from 4 to 9 years old. We took a fun, illustrated and caricatured angle to the hospital environment. Initial work centred on addressing specific medical experiences, scamping out scenes and games and generally having fun with ideas.