How do you build a community-based shop-of-shops platform to rival Amazon?
UX & UI Design
iOS & Android Apps
Afro Avenue is a fantastic new social e-commerce platform and – like the name suggests – has a focus on the black, mixed race, and Afro Caribbean communities. An unusual project from the outset, the need for this project arose from the challenge of finding products online tailored to the black community. For example; make-up, tights, and hair products that are specifically made for darker skins tones and hair types are difficult to find. There is no ‘ethnic’ filter on Amazon or eBay and there probably never will be. That’s where Afro Avenue comes in.
Functionality wise the site could be considered a combination of Pinterest and eBay: a social platform combined with e-commerce functionality for businesses to market and sell their own products.
It offers a radically simple approach that feels both completely original yet still familiar. It’s fresh and new and without any of the baggage that existing platforms are bound by.
Have a look at some screenshots and designs in this portfolio.