William Green Architects Branding and Website Design
Marketing animation for Inkpath
Greater Change Branding
One of the key principles William green wanted to portray in the new branding was excitement. WGA pride themselves on their absolute passion for design and this was fundemental to the new website. It had to be clean in function with simple, intuitive navigation. The branding had to stand out above the white noise of other architecture firms as potential clients will browse numerous architecture firm websites before deciding and so the design of the website needed to ensure that WGA was notably remembered.
The focus of this animation was to show how the user could benefit from using Inkpath. It depicts how Inkpath can help you take the right steps to achieve the career you have in mind. We started with Sam, our star of the show, who represented users of Inkpath that wanted guidance and illumination on the gaps in their career path. We developed a storyboard and highlighted key features of the app through engaging animation and a script that married both the visuals and the intent of the video perfectly together. By keeping in-brand, and considering a simple approach to communicate in the best way, we created a informative and engageing marketing video for use both on Inkpath's website and social media.
We're trying to bring the cash-free giving tech the fluidity and accessibility it needs to encourage strangers to donate to rough sleepers.